5-step blog post writing template

par Ken Bro 19 mai, 2022

5-Step Blog Post Writing Template

Before you do anything, answer these questions

Question 1: What do you want to write about? Narrow the topic. Be specific.

Question 2: Who are you writing for? Be specific.

Question 3: Why are you writing this article for your target audience? What problem of theirs does it solve? What benefit do they get from reading it? Answer: “What’s in it for me?” (WIIFM).

Fill in the blanks with your answers

Story formula #1: “I am going go <verb> (teach, inform, etc.) <target audience> <article topic> so that <problem solved/benefit gained>

Step 2: Brainstorm your main points with story formula #2

Fill in the blanks

Story formula #2: “In order for <audience> to understand <blog topic> and <gain the benefit/solve the problem> they must know <list your main points>.”

Step 3: Pick an article template that best organizes your main points

Here are 12 article templates from Neil Patel at Quicksprout that give you several structures to organize your article’s main points.

If your article topic/idea does not fit any templates listed here, that’s fine. These are tools, not rules.

Step 4: Add meat to the skeleton with blog post ingredients

Here are the ingredients of a good blog post and how to create them:

Craft a magnetic headline.
Open with a bang.
Use persuasive words.
Write damn good sentences.
Insert killer bullet points.
Create exquisite subheads.
Tell a seductive story.
Keep attention with internal cliffhangers.
Choose an arresting image.
Close with style.
Be authentic.

Step 5: Sculpt the blog with efficient editing

Use these editing resources/tools to sculpt a stronger, tighter blog:

Hemingway app—Visually shows you long sentences, passive voice, adverbs.

Paramedic method—Gives you quick advice for stronger writing.
Thesaurus—Helps you find stronger verbs.
Rhyme zone— Helps you write with bite.

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